PAWLEYS ISLAND, SC (WMBF) - The new Fresh Market grocery store will be opening its doors Wednesday with a full day of grand opening events.

The new store, located at 11405 Ocean Hwy, will officially open its doors at 9 a.m. after a "Cracking of the Parmesan" ceremony at 8:45 a.m.

Guests are invited to check out the store and participate in complimentary outdoor grilling, a free reusable shopping bag and a sample bag of coffee to the first 1,000 customers, food sampling stations and chef demonstrations from 10 a.m. to 7 p.m.

Chef demonstrations will continue through Saturday from 10 a.m. to 7 p.m.

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