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Myrtle beach chamber seals deal as title sponsor of Charlotte race

Published: Feb. 24, 2011 at 11:09 PM EST|Updated: Mar. 1, 2011 at 11:58 AM EST
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By Laura Thomas - bio | email

MYRTLE BEACH, SC (WMBF) – Myrtle Beach leaders hope a new partnership will have more people racing into town this year.

The Myrtle Beach Area Chamber of Commerce announced a new partnership with the Charlotte Motor Speedway and zMAX Dragway Thursday.

In front of a 40-ton sand sculpture of a dragster at the Charlotte dragway, chamber officials announced that VisitMyrtleBeach.com is now the title sponsor of the National Hot Rod Association Four-Wide Nationals in April 14-17.

VisitMyrtleBeach.com is now also the official vacation destination of the Charlotte Motor Speedway.

Scott Schult, Executive Vice President of Marketing for the Myrtle Beach Area Chamber of Commerce, says the partnership means a lot of exposure for the Grand Strand.

"Each year the Charlotte Motor Speedway attracts 1.5 million people," said Schult. "This is a new, innovative way for us to partner with another brand that has a lot of synergies with the same target audience we have. What we want to do is amplify each other's message, and for us it's getting us people more aware of the Myrtle Beach area and getting them here for a vacation."

Schult also adds that the Charlotte market is a good place to advertise because lots of people drive from the Queen City to the Beach to vacation.

Billy Hardee of the Myrtle Beach Speedway says he does think this will help bring more race fans to the area and hopefully help his business.

"Any time you mention racing, it's good for us, and good for the area," Hardee said.

Chamber officials say both the beach and the track are family friendly experiences, and hopefully this new partnership will send new visitors revving their engines all the way to the beach.

This partnership with between VisitMyrtleBeach.com and the Charlotte Motor Speedway will last through the rest of this year.

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