A severe thunderstorm watch is in effect for the entire viewing through 10 p.m. Thursday, as an intense line of storms move across the region through the afternoon and evening.

Severe storms are bringing wind, lightning and heavy rain to the Grand Strand and the Pee Dee Thursday evening.

One woman is hoping that someone came across a beloved bracelet she lost while visiting Ripley’s Aquarium in Myrtle Beach over the Memorial Day weekend.

She said she knows it may be a long shot, but one woman is on a mission to find the owner of a ring she found while swimming in the ocean in Myrtle Beach.

Just in time for summer travel, Krogers in Myrtle Beach, and throughout South Carolina, are helping customers pay less at the pump.

The family of Heather Elvis is planning a fundraiser during the missing teen’s birthday week to raise money to rebuild a community garden at Peachtree Landing.

The Centers for Disease Control and Prevention estimates nearly 2.4 million Americans live with Hepatitis C. Studies show there’s a link between the infectious disease and the opioid epidemic. In South Carolina, the number of diagnosed cases has gone up since 2010.

Free lunches will be distributed to children in need this summer in Conway.

Viewer Patrice Spivey got video of an alligator lounging by a pond at Arcadian Shores Golf Club, near Lake Arrowhead Road.

The mother of a 2-year-old boy with Down syndrome and battling leukemia hopes to make his third birthday a memorable one.

There is just over one week left to enter the 2019 public alligator hunting season lottery drawing.

Carolina Country Music Fest will bring thousands of fans to the Grand Strand, but there are a few things you need to know before you head out to enjoy sun, sand and music.

Bridge repairs will require pacing operations on a portion of Interstate 95 in Florence County.

It’s a career for one of the Myrtle Beach Fire Department’s longest-serving crew members.

Hurricane season began on Saturday, and homeowners, renters and business owners are encouraged to be prepared.

Two rounds of strong storms blew through the Grand Strand and Pee Dee Friday afternoon and night, bringing heavy rain, gusty winds, hail and brought down trees across the area.

North Carolina officials say a deadline is looming for homeowners who suffered damage in a 2016 hurricane.

A poorly installed fire suppression system is to blame for a massive fire that caused nearly $1 million dollars’ worth in damage to the Bonfire Smokin’ Taqueria restaurant, according to a newly-filed lawsuit.

It's the time of the year where students and parents are gearing up for life after high school.

The Grand Strand Humane Society is reaching out to the community and asking for help to foster kittens.

The city of Conway is opening cooling centers to residents as the temperatures continue to rise.

Sea turtle nesting season continues along the Grand Strand, with dozens of nests showing up across area beaches.

To pay tribute to those who died wearing the uniform, a number of Memorial Day events are taking place across the Grand Strand and the Pee Dee this holiday weekend.

The traffic loop will be in place starting from 10 a.m. to 2 a.m. on Friday, Saturday and Sunday.

The City of Conway is reminding the community that they have a place to beat the heat as the temperatures rise this weekend.

The past two weeks have proven deadly for motorcyclists. Four fatal crashes have been reported on Horry County roads.

Our Watch & Win contest runs over two weeks.

Thursday is Red Nose Day in the United States, a charity event involving red foam noses sold as part of a fundraising campaign to held end child poverty.

A behavioral health facility in Florence that was under fire for mistreatment and other violations will be shutting its doors.

Barricades staged throughout the city are a sign Memorial Day Weekend BikeFest is nearing.

The popular entertainment show, Le Grand Cirque, has started setting up its tents.

A new business in Marlboro County is looking to put hundreds of people back to work.

A Pawleys Island woman got video of a four-legged wilderness creature making itself at home in the neighborhood – a black bear.

Samaritan’s Purse, the international Christian relief organization, is set to help hundreds of families in North Carolina and South Carolina still reeling from last year’s hurricanes.

The Salvation Army will host a “BIG Food Giveaway” this week in Conway.

Crews are responding to a house fire Tuesday afternoon in the Carolina Forest area.

Sand pumping scheduled to begin Monday in North Myrtle Beach has been delayed several days after strong offshore winds and waves have slowed pipe mobilization, the city said in a news release.

Mother’s Day is on Sunday, May 12, and WMBF News employees are honoring their mothers this holiday.

Only eight South Carolina counties observe Confederate Memorial Day,

A Conway woman got quite the scare when she found a slithery snake wrapped around the mirror of her golf cart.

Looking to start a career as a police officer? A new report says South Carolina is one of the worst states to pursue that profession.

Horry County has filed a lawsuit against major drug manufacturers and companies, blaming them for the increase in opioid deaths in the area.

Teacher Appreciation Week runs through Sunday and to celebrate, several businesses are offering deals and discounts for educators.

Myrtle Beach Mayor Brenda Bethune is one of five mayors who signed a letter, urging senators to support a bill that would help bring the Carolina Panthers to South Carolina.

If you know someone who has been wanting to buy a beach house, then tell them to head to Myrtle Beach.

It’s been a busy year so far for workers at the Children’s Recovery Center.

The South Carolina Attorney General’s Office announced that 82 people were arrested, and 17 children were rescued of identified in a joint operation to crackdown on child exploitation.

A charter boat group got quite the show as they headed back from a day of fishing off the South Carolina Coast.

Paradise comes with a price, according to a lawsuit filed against the now-closed Cheeseburger in Paradise restaurant.

The city of Myrtle Beach and the NAACP are continuing their legal battle over the Memorial Day weekend traffic loop.

Seeing a 10 foot, 4 inch alligator in between two homes in a Murrells Inlet neighborhood was the last thing neighbors expected to see Tuesday afternoon.

Horry County Treasurer Angie Jones said the department decreased the amount of delinquent property taxes by $18 million since last year.

The Palmetto State is one of 28 states that does not currently have a measles outbreak.

The Darlington County School District will offer free bus driver training classes.

NBC’s The Voice returns Monday night as the top 24 artists all perform live for a chance at a spot in the top 13.

ArtFields, a celebration of Lake City’s agricultural past, present and future, has kicked off its 2019 edition.

At 8:48 p.m. on April 25, 2009, Brittanee Drexel was seen for the last time.

Gov. Henry McMaster has appointed William C. “Billy” Barnes as the interim sheriff of Florence County, according to a news release.