Myrtle Beach reveals new logo, branding for Arts and Innovation District

MYRTLE BEACH, S.C. (WMBF) - A years-long project in Downtown Myrtle Beach has a slightly new identity.

During a city council workshop on Thursday, the Myrtle Beach Downtown Development Office revealed a new logo and branding for the city’s Arts & Innovation District.

MORE COVERAGE | Myrtle Beach’s Arts and Innovation District set to come to life in 2022

The process started with three different designs, before coming together for the final product. The Downtown Development Office said their aim was to produce a logo that best represents the community.

The logo was also unveiled with a new tagline for the area: “Possibly Thrives At The Intersection of Arts and Innovation.” Both will be seen across the Arts & Innovation District, including on merchandise and signage.

It comes as a pair of businesses are making themselves at home at the district.

The HTC Aspire Hub, a co-working entrepreneurial space, is scheduled to hold a grand opening on Feb. 17.

Meanwhile, a new bakery and sandwich shop is also set to move in at the old Myrtle Beach Bakery building on 9th Avenue North.

Stay with WMBF News for updates.