DARLINGTON, S.C. (WMBF) - Darlington Raceway and North Shore Oceanfront Hotel have partnered on a multi-year agreement on the naming rights to the track’s season ticket program, Darlington Stripe Club, track officials announced Tuesday.
According to a press release, the hotel will also be the official Myrtle Beach hotel partner for the track Too Tough To Tame. The official name of the season ticket program will now be the Darlington Stripe Club presented by North Shore Oceanfront Hotel.
As part of the partnership, North Shore Oceanfront Hotel will be part of the dedicated season ticket campaign with co-branding, messaging and digital assets for the Darlington Stripe Club, the release stated. The hotel will also have grandstand signage and additional marketing rights for Darlington Raceway. North Shore Oceanfront Hotel will also benefit from the track’s local and corporate events, which will generate additional brand awareness throughout the season.
Fans can become a member of the Darlington Stripe Club presented by North Shore Oceanfront Hotel as a season ticket holder by purchasing tickets to both NASCAR race weekends.
To learn more about the Darlington Stripe Club presented by North Shore Oceanfront Hotel, click here.