CONWAY, S.C. (WMBF) - Fans of Coastal Carolina University’s football team are still celebrating following a huge win over BYU on Saturday.
The big win and “College GameDay’s” visit to CCU are bringing the national spotlight to Conway and the Myrtle Beach area.
Jonathan Paris, executive director of sports tourism for the Myrtle Beach Area Chamber of Commerce, said it’s difficult to overstate just how important Coastal’s success is to the Grand Strand.
“Any time that we can expose the Grand Strand and the whole area to someone who may have visited 20 years ago or 30 years ago, or somebody that’s never been here, it just creates that opportunity to create another touchpoint and hopefully create another visitor that’s going to come back and visit us,” Paris said.
ESPN’s Ryan McGee did a story that aired during “College GameDay” about the quirkiness of the Myrtle Beach area. Paris said something like that is invaluable.
CCU’s success also means more and more people are learning not just about Myrtle Beach, but also Conway.
“I don’t think we fully understand just yet the ramifications in a positive way of what this has done for the city of Conway,” Devin Parks with the Conway Chamber of Commerce said.
Parks said he was pleased to see Myrtle Beach wasn’t getting all the attention surrounding the game. ESPN’s hosts and commentators repeatedly talked about how the school itself is in Conway.
“I thought they did a really good job just clarifying we’re right outside Myrtle Beach,” he said. “We aren’t Myrtle Beach, but same county. We support each other, and there’s plenty to go around.”
The Chants are likely to gain even more attention over the next month due to the possibility that the team may make it into a high-profile bowl game.
“This kind of exposure and coverage is going to benefit all of Horry County,” Parks said.