Dale Jr.’s Whisky River in North Myrtle Beach closes less than a year after opening

Dale Jr.’s Whisky River in North Myrtle Beach closes less than a year after opening
Less than a year after opening, Dale Earnhardt Jr.’s restaurant and sports bar in North Myrtle Beach has closed. (Source: WMBF News)

NORTH MYRTLE BEACH, S.C. (WMBF) - Less than a year after opening, Dale Earnhardt Jr.’s restaurant and sports bar in North Myrtle Beach has closed.

A sign posted to Whisky River’s front door reads: “We are temporarily closed for repairs and maintenance. We are sorry for the inconvenience and look forward to seeing you soon!”

Less than a year after opening, Dale Earnhardt Jr.’s restaurant and sports bar in North Myrtle Beach has closed.
Less than a year after opening, Dale Earnhardt Jr.’s restaurant and sports bar in North Myrtle Beach has closed. (Source: WMBF News)

The restaurant on U.S. 17 South opened last summer and replaced the Overtime Sports Café.

North Myrtle Beach was the growing chain’s fourth location after having success in Charlotte and two international airports.

Mike Davis, the managing director of Dale Earnhardt, Jr. Brand and JR Motorsports, said Whisky River entered into a licensing agreement with the North Myrtle Beach operating group, Grand Strand NM, LLC in June 2018, but the company notified the group that it is terminating the license. This means that the restaurant must completely dissolve any affiliation with the Whisky River brand.

“While disappointed in the operating group’s failure to comply with the terms of the agreement, Whisky River expresses its sincerest gratitude to the town of North Myrtle Beach, its citizens and tourists, and the hard-working employees and staff,” Davis said in a statement.

Whisky River has opted to not elaborate on the ownership group’s failures in complying with the terms.

The future of the restaurant space in unclear right now.

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