'The Simpsons' Kwik-E-Mart ready to open at Broadway at the Beach

'The Simpsons' Kwik-E-Mart ready to open at Broadway at the Beach

MYRTLE BEACH, SC (WMBF) - The longest-running primetime scripted show in television history is bringing a worldwide first to Myrtle Beach.

With millions of fans everywhere, the new attraction is expected to make records of its own. WMBF News got an exclusive first look inside "The Simpsons" Kwik-E-Mart.

"This is the first, world's first authentic Kwik-E-Mart. Every inch of this store is themed, including bringing products to life," said Mark Cornell, senior vice president of attractions development with simEx-Iwers Entertainment. "The products that are on the show, you can actually come and experience in the store first hand. Sort of like getting a taste of the show."

The Simpsons fans can smell, feel and taste their favorite animated convenience store for the first time, even if Apu isn't behind the counter.

"This store, when you look around, took four years to design and that's a lot of detail," Cornell said.

Bart Simpsons Squishee machines, hot lamp hot dogs, Flaming Moe's energy drinks, Buzz Cola, and the iconic Lard Lad donuts are waiting to tingle folks' taste buds.

"It's a magnificent sort of East Coast destination," Cornell said. "Millions of people vacation here annually and I feel Homer Simpson would vacation here."

According to Cornell, Myrtle Beach was the perfect place to open a Kwik-E-Mart and Aztec Theatre.  Each, he said, are the first of five future locations like it, and the start of a Springfield he wants to grow at Broadway at the Beach.

"We won't open the store until it's perfect, because, you know, that's what The Simpsons deserve," Cornell said.

The Aztec Theatre is still under construction with a hopeful opening date later this year.  Inside will be a 4D interactive experience showcasing The Simpsons' adventure, with your favorite characters coming to life.

The show's 30th season is now being produced. Cornell said The Simpsons culture will stand the test of time here, with a multi-generational following, iconic characters and genius writing.

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