Florence County making major brand push - WMBFNews.com, Myrtle Beach/Florence SC, Weather

Florence County making major brand push

(Source: City of Florence) (Source: City of Florence)

FLORENCE COUNTY SC, (WMBF) - Soon, residents will notice a push to promote more growth and tourism in the Pee Dee.

Florence County is looking at putting $37,000 into promoting its new brand, “Full life full forward.” The county’s tourism arm just asked county council for the money to put the logo on 20 billboards around the county.

Already, the ad is running out on the campus of Florence-Darlington Technical College. Those new billboards are aimed at targeting the millions of people who travel along Interstate 95.

“Part of branding is the buy in from the people who are involved with the brand. The people in Florence, when they start recognizing the brand full life full forward, that will be their message going to people who are asking about Florence. How is Florence for the tourist? Well, we are full of life and we are really progressive,” said Holly Beaumier, director of the Florence Convention and Visitors Bureau. 

If council approves the expenditure of those funds, the ads will run for an entire year. Beaumier said this is the most aggressive campaign the county has ever launched.

There will be major pushes on social media as well.

During the month of October, people will get the chance to have their Facebook post seen by all who pass along I-95.

If users comment as to why they love Florence on the FCVB Facebook page, that comment may end up on a billboard.

Copyright 2017 WMBF News. All rights reserve

  • Local NewsLocalMore>>

  • HCFR warning residents of possible phone scam

    HCFR warning residents of possible phone scam

    Sunday, December 10 2017 7:38 PM EST2017-12-11 00:38:03 GMT
    (Source: WMBF)(Source: WMBF)

    Horry County Fire Rescue is warning you about a possible phone scam taking place. According to a Tweet from HCFR, they have received multiple inquiries about a phone call asking for money for the “South Carolina Association of Emergency First Responders.” To their knowledge, there is no such group. HCFR says they have no way to verify their credibility. 

    More >>

    Horry County Fire Rescue is warning you about a possible phone scam taking place. According to a Tweet from HCFR, they have received multiple inquiries about a phone call asking for money for the “South Carolina Association of Emergency First Responders.” To their knowledge, there is no such group. HCFR says they have no way to verify their credibility. 

    More >>
  • A year after Conway murder no arrests have been made, HCPD seeking public assistance

    A year after Conway murder no arrests have been made, HCPD seeking public assistance

    Sunday, December 10 2017 7:28 PM EST2017-12-11 00:28:36 GMT
    Charles A. Willis, also known as Kash (Source: HCPD Facebook)Charles A. Willis, also known as Kash (Source: HCPD Facebook)

     It was one year ago on December 10, 2016 when Horry County police officers found Charles A. Willis, also known as Kash, dead in his home after being shot. As of today, there have been no arrests made in the case. “To date detectives have currently exhausted all leads in the ongoing investigation of this case and are asking anyone with any information regarding this incident to come forward by contacting the Horry County Police Department 

    More >>

     It was one year ago on December 10, 2016 when Horry County police officers found Charles A. Willis, also known as Kash, dead in his home after being shot. As of today, there have been no arrests made in the case. “To date detectives have currently exhausted all leads in the ongoing investigation of this case and are asking anyone with any information regarding this incident to come forward by contacting the Horry County Police Department 

    More >>
  • Florence fire crews extinguish early morning house fire

    Florence fire crews extinguish early morning house fire

    Sunday, December 10 2017 11:57 AM EST2017-12-10 16:57:58 GMT
    (Source: Raycom Media)(Source: Raycom Media)

    Florence fire crews worked to put out a house fire early Sunday morning, according to Battalion Chief Chris Johnson. Firefighters were called to 404 South Calhoun Drive around 6:55 a.m. Upon arrival, fire was seen coming from the right side of the home. The fire was quickly contained, but crews were on scene for the next three hours putting out hot spots. No injuries have been reported, and the cause of the fire is still under investigation. 

    More >>

    Florence fire crews worked to put out a house fire early Sunday morning, according to Battalion Chief Chris Johnson. Firefighters were called to 404 South Calhoun Drive around 6:55 a.m. Upon arrival, fire was seen coming from the right side of the home. The fire was quickly contained, but crews were on scene for the next three hours putting out hot spots. No injuries have been reported, and the cause of the fire is still under investigation. 

    More >>
Powered by Frankly