Plans for new Ocean Boulevard beach club get the green light - WMBFNews.com, Myrtle Beach/Florence SC, Weather

Plans for new Ocean Boulevard beach club get the green light

The plans given the stamp of approval from the community appearance board. (Source: Lisa Gresci) The plans given the stamp of approval from the community appearance board. (Source: Lisa Gresci)
The plans given the stamp of approval from the community appearance board. (Source: Lisa Gresci) The plans given the stamp of approval from the community appearance board. (Source: Lisa Gresci)
The first look at the new shopping center coming to 21st Avenue North including a Burlington Coat Factory and Hobby Lobby. (Source: Lisa Gresci) The first look at the new shopping center coming to 21st Avenue North including a Burlington Coat Factory and Hobby Lobby. (Source: Lisa Gresci)

MYRTLE BEACH, SC (WMBF) – After the original plans were shot down, the beach club taking the spot of Banditos on Ocean Boulevard is back in the game, with a new design getting the green light Thursday afternoon.

The chairman of the Myrtle Beach Community Appearance Board used words like "dreadful" and "disappointing" when he laid eyes on the first set of plans for the beach club. It was a design that called for tropical modernism, but didn't deliver.

At the end of Thursday’s meeting, though, he saw what he called a "magnificent transformation."

“Everything that was wrong at our last meeting is right today, and they ought to be commended because it was a great joint effort,” said CAB chairman Larry Bragg.

He added that the beach club will be something all can all be proud of.

“Something that not only as a visitor, but a resident, is something I might enjoy and have a very good feeling about it just by walking past it,” Bragg said.

The beach club will be housed in the former Banditos location in the 1400 block of Ocean Boulevard, a portion of the beachfront highway Bragg thinks will finally be brought justice.

“The design, unfortunately, of Banditos just didn't work on the boulevard," he said.

Now, those walking by will get a very different feel.

“This, because of all the glass and all the balconies, yes I see it going from morning to midnight,” Bragg said.

The beach club will have several bars and restaurants inside to choose from. The developer, Brian Macho, said residents and visitors can expect a formal announcement of those tenants in the coming weeks.

It's a new concept Bragg believes is upping the standard for the future of Ocean Boulevard.

“It's a win-win all the way around," he said. "I think the city will be very pleased with it. I see in the future, when they show Myrtle Beach in advertising, that will be part of the design."

The Community Appearance Board also got the first look at the new shopping center on 21st Avenue going in the place of the old Philips Seafood.

That shopping center will include a Burlington Coat Factory, Hobby Lobby, Academy and outdoor dining options.

While the board commended the first effort and is excited about the big tenants, they did ask for some changes to ensure the future use of the shopping center, noting some of the initial plans gave it a "outdated shopping center look."

Bragg is confident the next set of plans they see will be much better.  

“It was a valiant first effort but it needs a lot of work and the applicant agreed with that," he said. "They just wanted to have something to show us to go back and speak to prospective tenants for the future, but they will be back probably next meeting.”

Related story:

Copyright 2017 WMBF News. All rights reserved.

  • Local NewsLocalMore>>

  • Myrtle Beach City Government hosting 'Public Safety Fair' Monday

    Myrtle Beach City Government hosting 'Public Safety Fair' Monday

    Sunday, June 25 2017 6:34 PM EDT2017-06-25 22:34:30 GMT
    Source: City of Myrtle Beach Facebook pageSource: City of Myrtle Beach Facebook page

    A Public Safety Fair will be held Monday, June 26 in Myrtle Beach, according to a Facebook post by the Myrtle Beach City Government.

    More >>

    A Public Safety Fair will be held Monday, June 26 in Myrtle Beach, according to a Facebook post by the Myrtle Beach City Government.

    More >>
  • Towel-headed suspect steals unlocked car with keys in ignition, police respond

    Towel-headed suspect steals unlocked car with keys in ignition, police respond

    Sunday, June 25 2017 3:51 PM EDT2017-06-25 19:51:31 GMT
    (Source: Raycom Media)(Source: Raycom Media)
    MYRTLE BEACH, SC (WMBF) – A man flagged down a Myrtle Beach police officer early Saturday morning and said his car was missing – and he left it unlocked with the keys stuck in the ignition. According to a Myrtle Beach Police Department incident report, it happened at 204 Mr. Joe White Avenue, the Aquarius Motel, at 5 a.m. After noticing his car was gone, the man spoke to a front desk employee before calling police. The employee told officers she saw “someone with a...More >>
    MYRTLE BEACH, SC (WMBF) – A man flagged down a Myrtle Beach police officer early Saturday morning and said his car was missing – and he left it unlocked with the keys stuck in the ignition. According to a Myrtle Beach Police Department incident report, it happened at 204 Mr. Joe White Avenue, the Aquarius Motel, at 5 a.m. After noticing his car was gone, the man spoke to a front desk employee before calling police. The employee told officers she saw “someone with a...More >>
  • TRAFFIC ALERT: Road projects in Myrtle Beach to cause lane closures

    TRAFFIC ALERT: Road projects in Myrtle Beach to cause lane closures

    Sunday, June 25 2017 2:28 PM EDT2017-06-25 18:28:00 GMT
    Two road projects in Myrtle Beach will cause lane closures this week. (Source: WMBF News)Two road projects in Myrtle Beach will cause lane closures this week. (Source: WMBF News)

    Two road projects in Myrtle Beach will cause lane closures this week. 

    More >>

    Two road projects in Myrtle Beach will cause lane closures this week. 

    More >>
Powered by Frankly