ATLANTIC BEACH, SC (WMBF) - The 2017 Atlantic Beach Bikefest will have a new name and new entertainment.
The city has released a list of some of the entertainers that will perform at this year's Black Pearl Cultural Heritage and Bike Festival, scheduled for Memorial Day Weekend.
Atlantic Beach town officials said it will be the largest Bikefest in recent history.
"I think it's going to be a large-crowd event. I think it's going to be the biggest event Atlantic Beach ever had," said Atlantic Beach Police Chief Tim Taylor.
This year, the town has two concert venues set up in Atlantic Beach, with R&B and blues artists scheduled to perform on Friday, Saturday and Sunday.
On Blues Night, Friday, May 26, beachfront concerts will featuring Grammy Award winner Bobby Rush, TK Soul, and Tina Brown with DJ Deja Blue.
On Old School R&B Night, Saturday, May 27 concerts will feature Midnight Star, Zapp Band, and Big Mucci.
Taylor admits the music entertainment is new for him and he said there will be security challenges, but he wants to be prepared.
"I've requested more additional SLED agents to be here during that time. South Carolina Highway Patrol and Horry County, they are all going to come in and help me," Taylor said.
He added he has not finalized just how many extra officers will be in Atlantic Beach.
As far the plan for the two venues, Taylor said there will be beach concerts near 33rd Avenue North.
Before entering the concert, there will be a security checkpoint gate that will be set up.
Just across the street from the beach access, in a large field on 30th Avenue, town officials said there will another venue. There, Marcus Media LLC will be hosting DJ B. Lord and other guests musical entertainers.
All vendors will lined up on 30th Avenue North. Last year, as many at 60 vendors showed. Town officials expect more this year.
"We've already got the vendors calling to the town of Atlantic Beach to get space here for this Memorial Day," Taylor said. "We're expecting a large crowd."
According to Town Manger, Benjamin Quattlebaum, the new changes to Bikefest were in response to many requests by participating vendors.
"I think the town, we're trying to get back to our original roots," Taylor said. "How Atlantic Beach all started in entertainment, it was the jazz, all that going on back in the days, and we are trying to bring all that back."
Taylor said they will designate parking areas in various locations, with signs and people directing folks where they can park. All the entertainment for the weekend has not been finalized, as officials are still working to confirm music artists.
For more information about tickets and events, click here.