MYRTLE BEACH, SC (WMBF) – The National Association of Realtors, the Coastal Carolina Association of Realtors, and the city of Myrtle Beach came together with a firm called Blue Zone to walk along South Kings Highway to see what works and what doesn't on the street.
"We basically said Kings Highway is the Mississippi River. People are here, they are on the oceanfront, but once they get to Kings Highway, they are like, 'Forget it,' because you know, it is intimidating," said Carol Coleman, the city's director of planning.
Coleman added they now have an incremental plan that starts with the quick fixes.
"One of the problem areas we've got are the people who are either visiting the tourists that are staying on the oceanfront, or the people that work there in the service industry, that may be walking to businesses or walking to the bus services on the avenues that run east to west," she said. "There are no sidewalks on the avenues."
Coleman said painting sidewalk space is one of many quick fixes, followed by the bigger hurdles which would be narrowing lanes along Kings Highway and making use of that extra room.
"So, we may be able to create bike lanes, we may be able to create on-street parking or safe zones so people can cross the street, have somewhere where they have a refuge midway without having to get all the way across," she said.
Many agree these changes would result in a major business boom.
"As a realtor, this would definitely help because when people come down. if they are looking at residences or looking at other things they are looking for a more urban environment," said John Krajc. "Name in point, Market Common. Market Common is the most walkable area in the city of Myrtle Beach. Young professionals and retirees both want to live there. So if they use that as a model, and they convert it throughout the whole city, imagine what it could be."
The next step is bringing these findings before the Myrtle Beach City Council. Coleman hopes that will happen in the coming weeks.