MYRTLE BEACH, SC (WMBF) – For Grand Strand residents who are ready to get into the holiday spirit, there is a new radio station that debuted Tuesday in Myrtle Beach which is sure to fill the need.
According to a press release, iHeartMedia debuted B 93.5, a new holiday music station that will broadcast around-the-clock Yuletide favorites leading into the Christmas season.
"The market was once teased with a premature holiday stunt that only made listeners sad when it went away, so we're going 'full steam ahead' with our own Polar Express on B 93.5," said Ron Roberts, senior vice president of programming for iHeartMedia Myrtle Beach.
According to the release, the station will run now through New Year's Eve.
Viewers can listen by tuning into 93.5 FM, livestreaming from the station's website or using the iHeartRadio app.