New hotels on the rise in Florence - WMBFNews.com, Myrtle Beach/Florence SC, Weather

New hotels on the rise in Florence

TRU by Hilton is coming spring 2017 to the city of Florence. (Source: High-Rise Hotels ) TRU by Hilton is coming spring 2017 to the city of Florence. (Source: High-Rise Hotels )
The Homewood Suites is scheduled to open in late 2017 near the Florence Civic Center. (Source: High-Rise Hotels) The Homewood Suites is scheduled to open in late 2017 near the Florence Civic Center. (Source: High-Rise Hotels)

FLORENCE, SC (WMBF) - A local family-owned hospitality company, High-Rise Hotels, is making its mark on the city of Florence. 

In August, the company broke ground on Homewood Suites, $15 million, 97-suite property.

The hotel will feature full kitchens catered for extended stay, complimentary breakfast seven days a week, a social hour in the evenings and a pool and fitness center.

It will be the fifth property High-Rise Hotels has around Florence and will sit right next door to the Holiday Inn Express and Home2 Suites that all surround the Florence Civic Center.

The location of the properties also are near the Interstate 20 and Interstate 95 corridor. The vision is for people to go to Florence and not just pass through.

Jennifer Hunt, the director of sales for High-Rise Hotels the past seven years, has seen hospitality growth first-hand in Florence. Her job, she said, is to keep it happening.

"They are learning about the events that we have here in Florence and what Florence has to offer, so they are coming back and using Florence as a destination location as opposed to an overnight stopover," Hunt said.

In addition to the upcoming Homewood Suites coming, the company announced exclusively to WMBF News a new revolutionary brand called TRU by Hilton is opening a property in Florence.

“It is a very hip and innovative hotel that really caters to the millennials," Hunt said. "We're very excited about it. It’s really fresh and new that I don’t think Florence has ever seen before.”

TRU by Hilton will break ground next spring on West Lucas Street right by the Comfort Suites property. The hotel will then make a sixth high rise in Florence.

"With the sports industry, the corporate business that’s coming, the expansion of the civic center, we definitely want to make sure we are keeping up with that and making sure folks have a place to stay; a good places to stay with great quality and great service while they are here in Florence for those things," Hunt said.

With all of the growth the city is experiencing, Hunt said hotels only help boost the economy. Homewood Suites is expecting to bring in at least 40 new jobs to the area.

Stick with WMBF for additional details on the upcoming TRU by Hilton. Construction on the Homewood Suites should be completed by winter 2017.

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