MYRTLE BEACH, SC (WMBF) – Myrtle Beach's mayor left Tuesday to head to China to attend a tourism leadership summit.
According to a travel itinerary, John Rhodes departed Myrtle Beach early Tuesday morning to head to Yinchuan, the capital of the Ningxia Hui Autonomous Region in China.
Rhodes will be attending the Brand USA China-U.S. Tourism Leadership Summit, whose focus will be to discuss mutually beneficial strategies of joint marketing to highlight a "new era of Chinese-U.S. tourism cooperation," according to the event's website.
Myrtle Beach Area Chamber of Commerce President Brad Dean will also depart at a later time to attend the summit.
Dean previously said this will be his fourth Brand USA summit, third in China, and he plans to expand on relationships he has built in the past, while also focusing on new goals in mind for this year.
"We know that hundreds of thousands of Chinese will be coming over here to visit for the next few years and we want the Myrtle Beach area to be a place where they will consider visiting," Dean previously said.