MYRTLE BEACH,SC (WMBF) - With people from all over the world, traveling to Myrtle Beach, it has been a challenge for police to figure out a way to capture a forever changing audience.
That is, until now.
"We've currently released two PSA announcements. And the PSAs are a chance for us to get vital information out to the community as far as things we may be seeing, as far as trends for crimes or things they need to know," said Myrtle Beach Police Lt. Joey Crosby.
The messages cover everything from responding to an uptick in car break-ins and sharing beach safety tips to prevent drownings, to connecting the community with officers they may see around the city but have never spoken to.
"This way, the citizens can connect with that officer. They can put a name to a face. So, hopefully, when they see that officer doing a tour of duty, they feel more comfortable interacting with that officer," Crosby said.
The goal behind this approach is to find a way to reach every potential audience. Crosby said the department had to think outside the box, and consider what the locals and visitors would like to see in these messages.
"We have a lot of people come in for the sports center, we have a lot of people who come for the beach and stay in the hotels," he said. "So any means we can use to reach that audience, we are certainly going to utilize it."
Crosby said people will start to see these messages on the department's Facebook page, the city channel in hotels and homes and in all city facilities, with more and more being released as the department sees fit.
MBPD officials said they are getting positive feedback and have two more PSAs ready for release, with one rolling out this weekend.