MYRTLE BEACH, SC (WMBF) - CCU's baseball team was the classic underdog going into the College World Series in Omaha, even after beating powerhouses like LSU and NC State before defeating Florida last night. However, locals in the community say the Chants aren't underdogs, they've simply gone unnoticed until now.
"This time last year for the month of June we had about 1000 media hits, some of those were local and some of those were national...in CCU baseball. So this year in June it's over 5000, it's fifty five hundred media hits." said Martha Hunn, the Marketing Director for CCU.
Social media alone saw CCU hits grow by 100% compared to last year, seemingly overnight. And CCU wont be the only ones benefiting from the College World Series success.
"When Coastal makes the post season play, it exponentially increases the promotional value to the Grand Strand, and we saw that during the college world series with not only commercials running on television but a lot of activity on social media and hype around Coastal Carolina University as being the home university of the Myrtle beach area." said Myrtle beach area Chamber of Commerce CEO, Brad Dean.
The Chanticleers may be considered underdogs in the eyes of the nation, but many on campus say the Chants have been good for years, and just needed the rest of the world to take notice. Martha Hunn says now, it appears that they have.
"People who didn't know what a Chanticleer was are now asking themselves what is a Chanticleer? People who never considered purchasing Chanticleer gear, clothing, hats, are now scrambling to get them in Omaha."
With recent pushes from the university to improve it's facilities, campus officials say this newfound fame couldn't come at a better time. Admissions fully expects applications to go up come fall.
The Chants baseball team will continue their quest for their first college world series title tomorrow night against TCU.