DRC spending $130K on aesthetic, ambassador programs for the summer

DRC spending $130K on aesthetic, ambassador programs for the summer

. - MYRTLE BEACH, SC (WMBF) - Myrtle Beach's Downtown Redevelopment Corporation is testing out two pilot programs this summer and a good bit of money will be spent to fund them.

One is to improve aesthetics and the other is to hire paid community ambassadors, who will be similar to the community ambassador volunteers for the city of Myrtle Beach.

The DRC is spending a total of $130,000 on both.

First, $50,000 will go to the aesthetics program, which will be aimed specifically at the boardwalk district. This could be anything to improve the look of the
district, from hanging baskets to lights over the street.

The DRC wants to see what the reaction is from businesses and tourists to the changes. If it's worthwhile after the summer, the DRC will make the effort across their entire district.

The second program, the ambassador program, would see $80,000 spent on hiring eight part-time ambassadors, whose focus will be Ocean Boulevard. They'll work to help visitors and check in with businesses.

"If they observe people where there's customers or businesses doing something that might be wrong or inappropriate to the family objective, they'll talk to those people in a nice way," explained David Sebok, president of the DRC. "If they have a problem, they can call the code enforcement people or the police officers."

The DRC will decide at the end of the summer if it wants to continue the programs.

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