. - MYRTLE BEACH, SC (WMBF) - Myrtle Beach's Downtown Redevelopment Corporation is testing out two pilot programs this summer and a good bit of money will be spent to fund them.
One is to improve aesthetics and the other is to hire paid community ambassadors, who will be similar to the community ambassador volunteers for the city of Myrtle Beach.
The DRC is spending a total of $130,000 on both.
First, $50,000 will go to the aesthetics program, which will be aimed specifically at the boardwalk district. This could be anything to improve the look of the
district, from hanging baskets to lights over the street.
The DRC wants to see what the reaction is from businesses and tourists to the changes. If it's worthwhile after the summer, the DRC will make the effort across their entire district.