Springmaid Beach Resort changes expected by August - WMBFNews.com, Myrtle Beach/Florence SC, Weather

Springmaid Beach Resort changes expected by August

A number of changes are coming to the rebranded DoubleTree Resort. (Source: DoubleTree Resort) A number of changes are coming to the rebranded DoubleTree Resort. (Source: DoubleTree Resort)

MYRTLE BEACH, SC (WMBF) - Renovations to a Myrtle Beach resort staple for decades are nearing completion. 

The goal of updating the Springmaid Beach Resort is to improve the guest experience for returning and new visitors.

A major change is the name. The 30-acre oceanfront property is being rebranded as the DoubleTree Resort by Hilton Myrtle Beach Oceanfront.

Inside, guests will notice the registration area not only lets them check in, but gives them the chance to enjoy a full bar and outside deck. 

The refurbished hotel will also include two new restaurants, the Ocean Blue and the Southern Tide Bar and Grille, which will both serve breakfast, lunch and dinner.

A renovated pool, pool bar and a grab-and-go market are just a few other items on the list of changes.

Those changes will also follow guests to their rooms.

Project coordinators want to add more energy and vitality to the south end, where people look at it as a more private resort.

"We're looking to completely revamp our offering to the public here," said Mike Frits, general manager. "We're moving this from sort of an old-dated mom-and-pop-type resort into the modern world with DoubleTree as our flag." 

Resort officials said they will not only target the wedding market with new landscaping, but also bring in at least 50 new jobs.

All of the renovations are expected to be complete by August.

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