MYRTLE BEACH, SC (WMBF) - Every weekend in December from noon until six, downtown Myrtle Beach will host rides on its polar express, camel rides, games for kids, and live onstage entertainment. It's all in hopes of turning downtown Myrtle Beach into a year round tourist destination. The festivities called Holidays on the Boardwalk are hosted by the Oceanfront Merchants Association or OMA: an organization made up of businesses concentrated in downtown Myrtle Beach formed in 2006 to help bring positive experiences to visitors and locals by providing free entertainment year round.
OMA has decked the halls with several new additions to this year's holiday display including a new Christmas tree in Pyler Park. Peggy Iverson is the Executive Director of the Oceanfront Merchants Association. She says there was a record number of people that attended the annual boardwalk lighting ceremony, the weekend after Thanksgiving.
Deann Sarver is the founder of Holidays on the Boardwalk and owner of Boardwalk Coffee House which is going on its sixth year in business. Sarver says on her first Christmas at the Coffee House, she realized there were no holiday festivities on the boardwalk, that there were no lights and little business to be made. That's when she first encouraged local downtown business owners to help decorate the area for the holidays.