City considers plan to bring Carolina Ale House to former Planet Hollywood site

City considers plan to bring Carolina Ale House to former Planet Hollywood site

MYRTLE BEACH, SC (WMBF) - New construction in Myrtle Beach is always a good sign but the city must give the green light in order for a building to go up.

For the second time, city leaders looked at plans for a new restaurant, Carolina Ale House, to take over the old Planet Hollywood space at 29th Avenue North and US-17 Bypass.

A big focus for the board is seeing a restaurant built that would leave a visual impression, like the big Planet Hollywood globe.

That's one of the reasons the City of Myrtle Beach Community Appearance Board asked the owner to make changes to the plan in the last meeting, and present them on Thursday.

The new building plans have been approved. The changes give the restaurant a more pub-like feel, and include exterior patio seating, along with beefed-up landscaping.

The Community Appearance Board called these plans a vast improvement.

"I think with the changes made to the building it's a vast improvement than was first presented and I'm not seeing anything that would be a throwaway there, I think it would be a nice addition to the neighborhood," a CAB member said.

The next step for the Carolina Ale House is to present signage and lighting plans to the city for approval. Board members requested the restaurant try and incorporate their logo into the signage to help get the attention of people driving by.

Local businesses feel the new restaurant will without a doubt grab attention.

"It will definitely, I mean it has to, there's no other way," said PGA Tour Superstore Operations Manager Toni Whitty. "Anything new, will definitely bring more people here at the beach and obviously it will be a plus for us in the golf business."

A representative with Burroughs and Chapin said the owner is eager to build. While the rep could not give an exact date, he said we can expect movement in the next few months.

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