MYRTLE BEACH, SC (WMBF) - For the Myrtle Beach Police Department, and others like it around the country, recruiting isn't like it was several years ago.
So in October, the police chief proposed some new recruiting tactics to city council, and now those ideas are in effect.
One idea is a video that starts as a simple chase but turns into something much more. For Myrtle Beach Police, the seven-minute-long video is not as much for citizens, but instead for potential recruits.
It showcases Myrtle Beach staples like the Skywheel, Market Common, and even Ripley's Aquarium.
"We had Officer Dame create a video for us, a recruiting video, which would show potential applicants our city, and not only our city, but all the equipment we have within our department," said Lt. Joey Crosby with the Myrtle Beach Police Department.
The new recruiting tactics don't stop there; the department has a recruiting officer with a new special recruiting car to go to job fairs and local schools.
The department is now also offering $1,000 to any employee who helps bring in someone new.
Lt. Crosby, a spokesman for the department, says this is all because the number of applicants continues to go down every year.
"There's various factors," he said. "Some people don't want to do policing anymore because of the climate with police officers today."
The department says all the attention on police is not unique to the Grand Strand, in fact, it's nationwide.
The best way to chip away at it is to put in more resources, and find the best quality candidates for each job.
The department says these new recruiting measures won't cost the city much. An officer made the video, the bonus will be budgeted, and the recruiting car is a re-purposed car from the fleet. That change cost about $2,000.