Video of Myrtle Beach Black Friday shoppers goes viral - WMBFNews.com, Myrtle Beach/Florence SC, Weather

Video of Myrtle Beach Black Friday shoppers goes viral

Image taken from video posted to Faecbook by Abbi Santa Image taken from video posted to Faecbook by Abbi Santa

MYRTLE BEACH, SC (WMBF) – While the day after Thanksgiving, or rather, the night of Thanksgiving, has become a celebration and devotion to consumer culture, one Facebook video shot in the halls of a Myrtle Beach shopping mecca is an inspirational reminder of the spirit of the season.

The video, shot at the Coastal Grand Mall by Facebook user Abbi Santa, shows a crowd listening and singing along as a man plays a rousing gospel tune on a piano in middle of the mall’s concourse.

That man, Jasper Ellis, says it all started when he went into the Andy Owings Music Center and started playing one of their pianos. Soon, several others came up, and started singing along and requesting songs of their own. The owner of the store moved the piano outside, and soon a crowd of Black Friday shoppers had gathered around them.

"At first I was like, ‘no I better not do it,’ but I said, let me give it a chance," Ellis explained. "So I went out there and started playing the piano and different people started coming and everything just started happening. People come out of the store put their shopping bags down and requesting certain songs."

“Me being who I am, I love playing the scene, that’s what I do,” Ellis said in a phone interview. “That’s my heart, that’s my passion.”

Abbi Santa started recording as dozens of people were singing along, dancing, and clapping to “Fix It Jesus,” by the award-winning gospel group The Canton Spirituals. She posted the video to Facebook at 9:29 p.m. Thursday; by Monday morning, it had been viewed over 1.7 million times, and shared by over 32,000 Facebook users.

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