Myrtle Beach restauranteur to expand to two area malls - WMBFNews.com, Myrtle Beach/Florence SC, Weather

Myrtle Beach restauranteur to expand to two area malls

MURRELLS INLET, SC (WMBF) - Two local malls dealing with a decline of business in recent years are looking to revitalize, rebrand and revive.

A local restaurant owner is expanding his business to a place where others have taken theirs away. Crepe Creation, which already has a location at the Market Common, is opening up two new restaurants: at Inlet Square Mall, and the Myrtle Beach Mall.

Both malls have had their struggles, and both are working to overcome them to attract more retailers and more business.

For the Myrtle Beach Mall, the effort has been rebranding and renovating. Management has said it plans to give the outside a facelift, and turn the food court into a diverse entertainment and dining experience.

At the Inlet Square Mall in Murrells Inlet, the focus has been on reviving. Several big retailers have closed or moved away, and many stores are empty. New mall management is making an intense effort to find retailers that match the demographic of the area to fill all the empty spaces inside the mall.

The owner of Crepe Creation, Larry Cauble, said he is willing to rely on the success and foot traffic of the malls. He said both malls match his business model, and he wants to tap into the potential he sees.

"A couple key things I always look at is being right near the theatre, and ample parking," according to Cauble. "So both my new locations will be like Market Common, right by a theatre. It really gives me a good feeling to open it here, and I have faith that this mall will revitalize. "

Both new Crepe Creation restaurants are expected to be open by Black Friday.

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