Speakers stress importance of using every vacation day at MBACC meeting
MYRTLE BEACH, SC (WMBF) - When was the last time you used all of your vacation days in a year? That question was posed to business leaders at a marketing presentation in Myrtle Beach on Tuesday, and about half raised their hands. Leaders were encouraged to push the idea of using all those vacation days- more specifically one more day on each trip, because, according to the US Travel Association, there are billions of untapped dollars wasted in unused vacation days.
The US Travel Association led the keynote speech at Tuesday's 2015 Marketing Update meeting hosted by the Myrtle Beach Area Chamber of Commerce. If a tiny fraction of those unused days were days booked here on the Grand Strand, it could mean millions of dollars. If every tourist added one more day to their trip, the MBACC said the impact would be significant.
"We have to tell people how they can do it," said Susan Phillips with the MBACC. "They're not going to be able to take an extra 20 days off every year, or whatever. But incrementally, one or two more days. That can make such a difference to them, at such a nominal cost."
The campaign local leaders are tapping into is one started by the US Travel Association, called "Project Time Off". The benefits range, the association said, from increased employee productivity to an overall much improved quality of life.
The numbers are staggering. According to the association, there are 429 million unused vacation days each year. If that wasn't the case, there would be an additional $160 billion being pumped into the economy. Plus, the group estimated if one more day of vacation time was used, the impact would be $73 million for the economy.
"We need to start the discussion," Phillips said. "We need to be the leaders, and we need to find a way to not only help our folks in the community be more healthy by taking an extra day off or two, but also encourage our visitors to do the same. Which again helps us with economic sustainability."