Plans submitted to move Hard Rock Cafe to Celebrity Square - WMBFNews.com, Myrtle Beach/Florence SC, Weather

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Plans submitted to move Hard Rock Cafe to Celebrity Square

MYRTLE BEACH, SC (WMBF) – Plans have been submitted that indicate Hard Rock Café will be moving to the Celebrity Square area of Broadway at the Beach.

According to Myrtle Beach City Spokesman Mark Kruea, the city’s Construction Services has received plans labeled “Hard Rock,” for exterior façade renovation work in the Celebrity Square area. The Construction Services Department also confirmed that Hard Rock will be moving to the former Broadway Louie’s/Celebrations property at Broadway.

Hard Rock International provided the following statement:

“Since our opening in 1995, Myrtle Beach has been and continues to be an important market for Hard Rock Cafe. Hard Rock International evaluates development opportunities on a regular basis, including potential relocations. We typically will not comment on deals or locations until finalized.”

Because the new location is on the interior of Broadway at the Beach, and not visible from a public right-of-way, the project does not need to go to the city’s Community Appearance Board for review, Kruea added. However, the project will require plans, code inspections, and ultimately a certificate of occupancy. However, neither interior renovation plans nor building permits have been submitted or issued yet.

In the meantime, Broadway Louie’s has moved from it's original location to where Country Roads used to be.

This is happening at the same time that Revolution’s nightclub, closed. The 20-year business has to be packed up this week.

"It was not really our decision involved, our lease was up, and Burroughs and Chapin opted that they did not want to renew our lease,” Revolutions/Crocodile Rocks Co-Owner Craig Smith said. 

While this is a huge upset for the business, co-owner Craig Smith, said it gives him and his business partner a chance to focus on their other Celebrity Square location, Crocodile Rocks.

Smith said they'll renovate the interior, move the Martini Bar from Revolutions to the upper level of Croc Rocks, and add an outdoor beer garden area.

“They said I would like what changes are gonna be taking place, but until I see the changes I don’t know if it's gonna be good or bad but I look forward to the favorable decision of what they’re gonna be doing out here," Smith said.

Changes include closing Froggy Bottomz and Club Boca, according to a representative with Celebrations Nightlife, who also said, this may not necessarily last long term because there are plans in the works.

"Malibu's is gonna be taking over where revolutions is,” Smith said.

I asked Celebrations representatives about this who said, “No comment.”

Many people told WMBF News, while the interest in possible changes at Broadway is going up, the response from the property owner, isn't.

"I wish there was just a little more transparency you know it's a little, I feel sometimes just a little trepidatious waiting to see,” Crabby Jack’s & Crabby Jill’s Store Manager Jill Dore said.

"Everything's been hush-hush, but i think in the next 30 days people are really gonna see what's going on here,” Smith said.

WMBF News reached out to Burroughs and Chapin, asking specific questions about what's going on at Broadway at the Beach, representatives responded with this statement:

“Burroughs & Chapin Company, Inc. does not comment on contractual matters with its tenants. Over the last 20 years, Burroughs & Chapin Company, Inc.'s Broadway at the Beach has become one of the premier experiential retail and entertainment complexes on the East Coast. Throughout that time, our goal has been to keep Broadway fresh so that visitors will continue to come back year after year. Over the years, our vision for Broadway has evolved organically as we considered the needs and demands of the marketplace. Broadway has to keep evolving, and changes are opportunities for us to continue providing new and exciting shopping, dining and attraction experiences."

Other businesses to recently close in the area are Planet Hollywood, Magiquest and Carlos'n Charlie's.

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