Last-minute shoppers hit the stores in search of Halloween costu -, Myrtle Beach/Florence SC, Weather

Last-minute shoppers hit the stores in search of Halloween costume

MYRTLE BEACH, SC (WMBF) - Halloween ranks just behind Christmas when it comes to consumer spending. And the spooky day is considered the third-biggest party holiday of the year.

Lisa Lehmkuhl is the manager at Imaginations Halloween off Highway 501. She says they started the Halloween season with over 45,000 different costume choices for people. But if you want one of the popular costumes, you're going to need to move fast or get creative. 

This year, the National Retail Federation states Halloween spending will hit $6.9 million. The average person is expected to spend $74 on costumes, candy and decorations. That is a little less than last year’s average.

Adult costumes range from $40 to $70. Kids’ costumes are in the $30 range. Lehmkuhl says there are still ways you can pinch a penny for last-minute costume.

“Really, you just have to think outside of the box,” she says. “Ask any of our staff members for any ideas. We’re great with everything. We’re all creative here and we all like to have fun and help you have fun too!”

The most popular kids’ costumes this year are Minions, Star Wars, Teenage Mutant Ninja Turtles, and Frozen. And Lehmkuhl is seeing more adults going for the super hero costumes.

Since Halloween is on a Saturday this year, that is expected to translate to more stores selling more costumes.

“I think a lot of it has to do with local attractions of the area,” says Lehmkuhl. “Broadway at the Beach is doing a lot of stuff. House of Blues is doing a lot of stuff. So there’s a lot for adults to do on Halloween this year that maybe in years past there hasn’t really been as much.”

Imaginations plans to have sales all the way through Halloween. 

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