CCU study shows economic impact of summer orientation - WMBFNews.com, Myrtle Beach/Florence SC, Weather

CCU study shows economic impact of summer orientation

CONWAY, SC (WMBF) - With school in session, and close to ten thousand students on campus, Coastal Carolina University continues to grow it's footprint.

Now, before class even starts, the school is making local businesses money.

"To come to an orientation is a pretty big deal, explained economics professor Rob Salvino. You have to get accommodations for a night or two, so they are spending money in hotels, restaurants, shops, those types of things."

A recent study by the school's Center for Economic and Community Development shows orientation alone brings nearly 788 thousand dollars to Horry County shops, hotels, and restaurants.

The study estimates 2400 freshman and 800 transfer students came to town in June and July because of the required orientation.

Surveyors found many families turn the required trip into a longer vacation, and spend hundreds per night.

Salvino says this impact is just one of the many reasons this is a different CCU from a decade ago.

"It's just growing rapidly, He said. Its footprint is growing and its impact on the region continues to grow.

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