New businesses moving to Waccamaw Pottery

New businesses moving to Waccamaw Pottery

HORRY COUNTY, SC (WMBF) - Over the years, life at the Waccamaw Factory Shoppes for whatever reason, slowed down, but the owners are trying to change that by finding new ways to bring in more customers.

Newspring Church found a home at the Waccamaw Pottery, back in March.

From it's start in Myrtle Beach, at CCU in 2012, to St. James High school, to the first day in the new building, attendance doubled. Kaleb Dees, Guest Services Director said the move has been a great move for the church, and a great change for the area.

The Waccamaw Factory Shops, were once a Myrtle Beach staple, but it seems it sits more empty, than full. The new owners are working to change that.

"To hear that other businesses are starting to come and to be a part of the Waccamaw area is great for me to hear," Dees said.

One of those businesses, is Crossfit Driving Formations, relocating to expand from its former site near the backgate. The gym is planning to open August 31.

When you drive down US-501, you immediately see the center, that's one of the reasons why the owners of Crossfit Driving Formations, say, they chose to locate at Waccamaw Pottery, in the first place.

"We've got more members at Crossfit Driving Formations, we wanted to offer them more, we want to offer them better classes, better atmosphere," Co-owner Tadd Rubin said.

CFDF is a crossfit and cycling fitness center, open to all ages and all fitness levels, but this new location allows them to expand their offerings.

"In talking to the leasing agent here, he's kind of given us some options and told us things that are going to be happening in the area and that was appealing to us so we decided to go with it," Co-owner Dwayne Harris said. "Opportunity was the main reason."

Hoping, other businesses move in, and grow with it.

Another new business is Salon Eclipse, which just opened in the center and Spirit Halloween, which is back for the season.

Property Manager Martin Durham said a custom frame and antique shop, is also moving in.

"I remember when this mall was open, and when things kind of died down so hopefully things will bounce back, it seems they have a plan in place to make that happen," Harris said.

Durham said, there is a plan, once the stores you can see, from US-501 are full, and there are about a handful left, the goal is to move to Mall 1, next to Newspring.  Then, progress to Mall 2, which is the old food court area.

The Property Manager says he takes calls often, with interest on moving into the shops, but this development takes time. Durham works closely with the MBREDC, because this area has enough room to bring in a call center or big business.

He said finding tenants is always slow in the summer, but he's hoping for momentum from now through spring.

In the meantime, the owners of the center are working elsewhere on the building. The property manager says they pumped a half a million dollars into a landscaping project.

Existing tenants said they're happy to call this center home.

"I couldn't tell you what's going to happen in the future, I just can tell you right now, we've been so blessed by what's happened," Dees said.

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