HORRY COUNTY, SC (WMBF) - A Grand Strand staple is set to undergo major changes.
Springmaid Beach Resort, the 30-acre oceanfront property on the south end of Myrtle beach, will get a property-wide renovation beginning this September.
The transformation starts with the demolition of Marlin's Cafeteria and the Cypress guestroom building. In their place will be a new lobby area, with an ocean view restaurant, grab and go snack area and outdoor entertainment courtyard. This will be the focal point for the resort.
Changes will follow visitors to their rooms, with upgrades to the Live Oak and Palmetto Towers; a total of 452 guest rooms will undergo renovations.
The property will be re-branded as Doubletree by Hilton, with the overall goal to improve guest experience for returning, and new visitors.
"The resort is relatively old," Jack Hannigan with Jack's Surf Lessons said. "When they renovate it and bring in new construction, it's gonna bring in more people because, who wouldn't want to stay at a nice place?"
Hannigan's business sits on the Springmaid Beach Resort property, and overall, he is excited for work to begin next month.
"It would draw people back," he said. "It would say, "Hey we've put our time, our energy, our money, into building something nice for you, and we would want you to come back and enjoy it again next time.'"
That "next time," will hopefully be next summer. According to a spokesperson, the work will be done in phases and take time. But, it's time that will pay off, , Hannigan says.
"If I was going somewhere, I'd probably pick the new renovated hotel, and so I think that, you know, that just makes the Grand Strand a better destination for travelers," he said.