Ocean 22 changes the face of the Myrtle Beach strip - WMBFNews.com, Myrtle Beach/Florence SC, Weather

Ocean 22 changes the face of the Myrtle Beach strip

MYRTLE BEACH, SC (WMBF) -  Ocean 22 by Hilton Grand Vacations, will open for its first guests, Wednesday. 

The minute you step in the lobby, you can see, straight up the 24 floors. This hotel is taking Myrtle Beach to new heights, as it's the tallest resort in the city, topping out at 240 feet. It's also the newest oceanfront hotel to open in Myrtle Beach since 2008.

The General Manager, Erik Johnson, said this hotel will be known for its 220, one, two and three-bedroom suites. Since it's a Hilton Grand Vacation Club, all the rooms are equipped with a full kitchen, washer, dryer and living space, to accommodate families.

It also has two pools, a hot tub, and a pool bar, with an ocean view. Johnson believes this hotel will help drive more families to the area, allowing it to continue to expand as a “family destination.”

“The clientele will be very similar to what Myrtle Beach has experienced,” said Johnson, “But Hilton Grand Vacations, with the brand, presents all those great things that people like about a branded hotel.”

You can get a glimpse of it at a ribbon cutting ceremony Tuesday.

This hotel has also opened the door for about one hundred jobs, with many local hires.

Ocean 22 is the Grand Strand's 15th high-rise project. 

Other hotels are still in the works, just blocks away. The high-rise hotel, slated for 17th Avenue North, between the two Atlantica Resort Towers, has been a topic of conversation for almost a year now.

According to City of Myrtle Beach planners, some changes had to be made to the original proposal, like getting rid of a skywalk. At this point, planners say, the engineers are working with city staff, and are well on their way to get the final green light.

Another hotel project, The Homewood Suites Oceanfront Resort and Conference Center, held a groundbreaking back in November. This is on the south end, at 18th Avenue South. The developer's goal is to have it open in 2016, but construction has not yet begun.

In the meantime, from new hotels to existing plans, Johnson believes, this will start a trend.

“The ripple effect of that is going to snowball down the road and hopefully lead to bigger and better properties here on the beach,” he said. “I think it's really going to transform hopefully a continued destination for our guests.”

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