Heat wave hits beaches - WMBFNews.com, Myrtle Beach/Florence SC, Weather

Heat wave hits beaches

MYRTLE BEACH, SC (WMBF) - The beach is one of the coolest places to spend a summer day outside, but with temperatures in the 90's, it can still be dangerous if people aren't careful.

As the temperatures rise, so do the number of people asking Lack's lifeguards about staying safe in the heat.

"Yea that's what's happening really very often right now," said Martina Zirosova, recruiting and training manager for Lack's Beach Service. "We tell the lifeguard tell people to drink plenty of water, take a cool shower."

Lack's Beach Service also gives that advice to its own lifeguards who have to endure the heat from their chairs all day.

The heat wave is also affecting the sand, which can reach temperatures up to 130 degrees, said Jeff Cole, manager operator of Downwind Surf and Paddle Board Company.

"People don't know. They get out here and if they don't have sandals on, all of a sudden they're like walking and it'll blister you. It's that hot," Cole said.

Cole is using a hose to save people's feet as they walk from the beach into the business.

"Yesterday, I think we sprayed it down about six times just to try to keep it down so people aren't burning their feet," he said.

Wearing shoes at the beach and the pool can keep soles of feet from burning.

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