Beef jerky store unveils jerky flavored with world's hottest pep - WMBFNews.com, Myrtle Beach/Florence SC, Weather

Beef jerky store unveils jerky flavored with world's hottest pepper

The Reaper Smoked Beef is flavored with The Reaper, the world's hottest pepper. (Source: Jonathan Dick) The Reaper Smoked Beef is flavored with The Reaper, the world's hottest pepper. (Source: Jonathan Dick)
The Beef Jerky Outlet unveiled the new flavor on National Beef Jerky Day. (Source: Jonathan Dick) The Beef Jerky Outlet unveiled the new flavor on National Beef Jerky Day. (Source: Jonathan Dick)

NORTH MYRTLE BEACH, SC (WMBF) – In honor of National Beef Jerky Day, the Beef Jerky Outlet at Barefoot landing unveiled a new flavor of jerky made with the world's hottest pepper, which is grown right here in South Carolina.

The Carolina Reaper pepper is officially the world's hottest pepper, with a peak of 2.2 million Scoville heat units, higher than even the Bhut Jolokia, also known as the Ghost Pepper, according to a 2013 article from the Associated Press. That scorching pepper, bred by the PuckerButt Pepper Company in Fort Mill, is used to flavor the Beef Jerky Outlet's “The Reaper Smoked Beef” jerky.

"It is the new one, it is especially hot,” said Beef Jerky Outlet owner Ryan Neal. “I've tried it, and like I said, my tongue was numb for about 20 minutes after eating it, but my gosh, do people like to try it!"

The Beef Jerky Outlet is located at the Barefoot Landing in North Myrtle Beach and features over 200 different types and flavors of beef jerky, including exotic types like kangaroo, alligator and elk.

National Beef Jerky Day, an “unofficial” national holiday, was established in 2012 by Jack Links Beef Jerky.

"My first reaction is well, they've got a holiday for everything, why not a National Jerky Day?” Neal said. “I mean, jerky has soared in popularity the last 10 years, and certainly at its height right now - so makes sense to have one, I guess."

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