Horry County Schools spends nearly $50K for consultant - WMBFNews.com, Myrtle Beach/Florence SC, Weather

Horry County Schools spends nearly $50K for consultant

HORRY COUNTY, SC (WMBF) - Horry County Schools spent nearly $50,000 to hire a consultant to discover what the public thought about the schools and find a way to reach the public.

Fifty-one schools and nearly 42,000 students may seem like a lot, but in Horry County that's just a small part of the population. This past year, the district made a move to clarify something very important.

"People simply did not understand what Horry County Schools does,” said Denise Blackburn-Gay, the woman the district hired as a consultant.

"We did a lot of focus groups, a lot of intercept studies, and asked people what they thought of Horry County Schools and then of course reported back to Horry County Schools in terms of how we might be able to reach those people,” said Blackburn-Gay.

In those meetings, Blackburn-Gay found there is no one way to reach everyone. She says print media works for some, while new media works for others.

"Marketing strategies really did not do anything for Horry County Schools that they could not have done on their own, had they had the time,” She explained.

Horry County Schools would not speak to WMBF News on camera but did release a statement.

It says: “Blackburn was essential in helping the district staff think about marketing and message management for more effective communication. “

"There's a great unawareness out there of what really happens, and I would encourage everybody in the community to get involved,” said Blackburn-Gay, while thinking about the past year. “It's easy to say what's going wrong with something if you don't really know."

Blackburn-Gay's contract expired January 31. She was paid $48,000 for her year of consulting. ?

Copyright 2015 WMBF News. All rights reserved.

  • Local NewsLocalMore>>

  • Breaking

    Man wanted in connection with double-murder, bank robbery in Conway in custody

    Man wanted in connection with double-murder, bank robbery in Conway in custody

    Wednesday, August 23 2017 1:19 PM EDT2017-08-23 17:19:36 GMT
    Image of Brandon Michael Council provided by Conway Police (Source: Conway Police)Image of Brandon Michael Council provided by Conway Police (Source: Conway Police)

    The person of interest in the double-murder and bank robbery in Conway on Monday is in custody, Horry County Police confirmed. Brandon Michael Council was wanted for questioning in connection with the murder of two CresCom bank employees during a bank robbery at the CresCom Bank in Conway on Monday afternoon. He was also wanted for a bank robbery in Wilson, North Carolina on August 11. WMBF News is working to learn more about Council's apprehension.

    More >>

    The person of interest in the double-murder and bank robbery in Conway on Monday is in custody, Horry County Police confirmed. Brandon Michael Council was wanted for questioning in connection with the murder of two CresCom bank employees during a bank robbery at the CresCom Bank in Conway on Monday afternoon. He was also wanted for a bank robbery in Wilson, North Carolina on August 11. WMBF News is working to learn more about Council's apprehension.

    More >>
  • Breaking

    BB gun found in first grader’s backpack on first day of school

    BB gun found in first grader’s backpack on first day of school

    Wednesday, August 23 2017 10:57 AM EDT2017-08-23 14:57:29 GMT
    Google Street View image of Waccamaw Elementary School. (Source: Google)Google Street View image of Waccamaw Elementary School. (Source: Google)

    A BB gun was brought into Waccamaw Elementary by a student on the first day of school, a spokesperson for Horry County Schools confirmed. A 6-year-old boy in first grade showed up with the BB gun in his backpack, confirmed HCS spokeswoman Teal Britton.

    More >>

    A BB gun was brought into Waccamaw Elementary by a student on the first day of school, a spokesperson for Horry County Schools confirmed. A 6-year-old boy in first grade showed up with the BB gun in his backpack, confirmed HCS spokeswoman Teal Britton.

    More >>
  • Three Surfside Beach volunteers call it quits

    Three Surfside Beach volunteers call it quits

    Wednesday, August 23 2017 10:30 AM EDT2017-08-23 14:30:45 GMT
    Source: Surfside Beach Facebook pageSource: Surfside Beach Facebook page

    “Integrity, common sense and Elvis have a lot in common with me. We’ve all left the building.” With that, Surfside Beach resident Betty Lowery stormed out of the Surfside Beach town council meeting Tuesday night after having submitted her resignation from the town’s Planning Commission. Her resignation followed that of Sandra Elliott who earlier had also resigned from the same commission.

    More >>

    “Integrity, common sense and Elvis have a lot in common with me. We’ve all left the building.” With that, Surfside Beach resident Betty Lowery stormed out of the Surfside Beach town council meeting Tuesday night after having submitted her resignation from the town’s Planning Commission. Her resignation followed that of Sandra Elliott who earlier had also resigned from the same commission.

    More >>
Powered by Frankly