Myrtle Beach marketing strategy strives to attract family-friendly events

Myrtle Beach marketing strategy strives to attract family-friendly events

MYRTLE BEACH, SC (WMBF) - Around the Grand Strand, there are plenty of options for entertainment, but if you are looking for big names, you may not find it in Myrtle Beach.

A short drive to CCU though and you might start to see more headliners. The school says moving forward it would like to attract more big names like it has recently with Darius Rucker and the Harlem Globetrotters.

Events could be held at either the HTC Center or Brooks Stadium, but getting those events is still a work in progress.

Several miles away in Myrtle Beach, the top venue has other priorities.

"Our top priority is conventions and trade shows whether they're from the southeast or from all over the country," said Brian Monroe, marketing and sales director for the Myrtle Beach Convention Center.

Monroe says for Myrtle Beach, it's all about putting heads in beds. The convention center's mission is to bring people in from out of town and show them everything Myrtle Beach has to offer.

That means trade shows, conventions, and festivals, but not headliners. Simply, Myrtle Beach isn't the right market for it, Monroe said.

"If you are looking at big name acts, we are not an appropriate size," said Monroe.

If you think the convention center is losing sleep over that, you might want to think again. The building is booked just about every weekend this year and most will bring in out of towners with money to spend. As for the locals' demands, the convention center likes where it stands.

"I believe the size of the facility as well as what we're able to bring to the table that is of interest to the local market is a good fit," explained Monroe.

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