CONWAY, SC (WMBF) – The Conway Downtown Alive organization brought business to the downtown Conway Area with its 4th annual Rivertown Wine Around wine tasting event. Wine drinkers ranging from novices to experts and home brewers came together to participate.
It's an afternoon aimed at getting people to come out and check out local shops, and businesses that were also offering tastings of 20 different wines with featured food pairings.
Director of the Conway Downtown Alive organization Hillary Howard described the event. "The Wine Around gives them a reason to come inside, explore the business, talk to the business owners, and enjoy some wine with their friends on a great Saturday afternoon."
Rachel Buckley, the owner of Simply Sophia, a children's boutique and dance wear venue, praised the results that came from last year's event, and was eager to greet new customers as they passed through. "Even if they don't purchase today they're going to remember your shop, and your personality, and your store's personality, so when they do need those items they'll come back and shop with you."
Barbra Hardy, returned for her second year and brought along friends. "It's a great way to come down and see what new businesses have come into Conway and get to know them a little better."
All event goers got a sampling glass then could take a tour of the historic district. The tour gave both locals and visitors alike a chance to sample local wines, and gave local independently-owned businesses a chance to exhibit to new consumers.
Tickets were $20, and the event sold out.
Conway Downtown Alive is a non-profit organization that aims to stimulate economic development, encourage historic preservation and promote the vitality of Downtown Conway.