MYRTLE BEACH, SC (WMBF) - While the players on the court may be treating it as just another game, it's quite the opposite for the city of Myrtle Beach. For more than 30 years, teams from coast to coast have been coming to the Beach Ball Classic to show off for scouts, visit Myrtle Beach, and hopefully bring home some hardware.
For more than three decades, Myrtle Beach has been using this as a great way to showcase the city. Now this year, it's getting even easier with nationally televised games.
"It has actually a very significant impact on the tourism industry and the economy here; during the week, we'd normally be very low," said Joe Wachter, a member of the Beach Ball Classic Committee.
Many of the games are broadcast nationally on Comcast, so folks all over the country are able to watch their local teams, even check out the hot new prospect.
The city organizes the event and says people are actually watching as well. In fact, Saturday night in Ohio, two bars sold out with customers watching their local high school compete in the tournament. During which, advertisement after advertisement for the city showed up on screen.
"It's great advertising for the city of Myrtle Beach, for the Grand Strand area. It's great publicity for our tournament," said Wachter.
One of the things the committee said is it wants the tournament to continue to grow. Right now, the convention center holds 5,000 people, but it could seat up to 8,000 if needed.