NORTH MYRTLE BEACH, SC (WMBF) – Construction is underway for a new winery in North Myrtle Beach. The family-owned and operated business hopes to get national exposure while investing in the community.
Morgan Jackson, the General Manager of Duplin Winery, said the current winery in Rose Hill, North Carolina first opened in the 1970s. For the brothers now running the third generation family business, it has always been a dream to open a second location on the Grand Strand.
Jackson explained the company's newest facility will offer patrons a chance to tour and taste the wines.
"The building will be about 15,000 square feet where people can tour the bottling process and then sample the wines we produce," Jackson said.
Outside of the building there will be a porch area for relaxing and sipping on the sweet Scuppernong and Muscadine wines while listening to live music.
The winery plans to hire 30-40 new workers to cover registers and retail, to assist in tastings and tours, and to help make the wine.
It also, according to Jackson, wants to use local land and farmers to grow and harvest the grapes.
In addition to the jobs and impact on agribusiness, the NMB Chamber of Commerce believes the winery can cash in on the tourists traveling through town.
"The areas our visitors come from are places they would like to expand to, they can ship it back home and the brand gets distributed around the East Coast," said Marc Jordan, the CEO and President of the North Myrtle Beach Chamber of Commerce.
Wine enthusiasts said the facility will be the only one of its kind in the area.
"The more things to do, the larger the pie, the more people can enjoy this area," said Bob Simon, the co-owner of the Wine Shoppe.
Simon's shop sits just down the road from where Duplin Winery is being built. The site is snuggled between Alligator Adventure and Barefoot Landing.
"I think it's a home run for them. That is a tourist-related area. People are visiting, people are going there to spend time," said Simon.
Contractors hope to have the building open and operational by Spring 2015.