New hotel proposal sparks conversation in Myrtle Beach

The goal is to also build an enclosed pedestrian walkway to cross over North Ocean Boulevard so you can get from the hotel to the parking garage safely. (Source: Jenna DeAngelis)
The goal is to also build an enclosed pedestrian walkway to cross over North Ocean Boulevard so you can get from the hotel to the parking garage safely. (Source: Jenna DeAngelis)
The hotel would feature a lazy river, pools, hot tubs, tennis courts, and streetscape improvements in the area (Source: Jenna DeAngelis)
The hotel would feature a lazy river, pools, hot tubs, tennis courts, and streetscape improvements in the area (Source: Jenna DeAngelis)
The proposed building plan features a brand new oceanfront hotel to sit between the two Atlantica resort towers on 17th Avenue North. (Source: Jenna DeAngelis)
The proposed building plan features a brand new oceanfront hotel to sit between the two Atlantica resort towers on 17th Avenue North. (Source: Jenna DeAngelis)

MYRTLE BEACH, SC (WMBF) - If you've taken a drive down Ocean Boulevard lately, you may notice buildings being demolished, and big changes. A proposal is on the table to build a brand new hotel in one of those current construction zones.

When Palmetto Shores decided to close its doors last year, the hotel manager issued a letter, promising a new hotel. This summer we started to see demolition of the hotel, which leaves us sifting through the debris to figure out if that new hotel will go in its place.

A proposed building plan features a brand new oceanfront hotel to sit between the two Atlantica resort towers on 17th Avenue North. According to the project manager, Bob Singleton, it will be a 23-story hotel that will take over both sides of Ocean Boulevard. The hotel would feature a lazy river, pools, hot tubs, tennis courts, and streetscape improvements in the area. The goal is to also build an enclosed pedestrian walkway to cross over North Ocean Boulevard so you can get from the hotel to the parking garage safely. One floor of the parking garage will also become an indoor water park.

The possibility of a new, family-friendly hotel has people eager to see the outcome, especially neighboring business owners.

"It can only help, it's gonna make more people come to town , closer to my store and it will be great for my business, I'm sure," said Ruben Luster, owner of Bagel Factory.

Just five blocks down from the location for the proposed hotel is the new Hilton Grand Vacation Club.

Singleton said the two hotels will be different. For example, the new Hilton, set to open next spring 2015, would offers timeshares.The proposed hotel would be hotel rooms, studios and suites, plus an indoor waterpark.

Either way, the redevelopment of downtown Myrtle Beach is the goal, according to city spokesman Mark Kruea.  He said some of the older properties appeal to some guests, but not all. Many vacationers want newer amenities and nicer accommodations.

The project manager says they have not yet come up with a name for the proposed hotel. Right now, the goal is to get city approval, then start building in January, and hopefully have it completed in two years.

This proposal was up for discussion Tuesday, but the public hearing with the City of Myrtle Beach was moved on the calendar to October. City leaders say many changes could be made before a final decision is given.

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