MYRTLE BEACH, SC (WMBF) - A Myrtle Beach business owner is trying to bring an area off Highway 501 back to life.
The Myrtle Beach Sports Mall could soon be home to more than a dozen new businesses if it gets the okay from Horry County leaders.
There are plans for new construction inside the 200,000 square foot sports mall located off George Bishop Parkway.
"This is the first business in this area that's actually doing something around here to bring it back to life," said Robert Todoroff, owner of the Sports Mall.
About a month ago the sports mall owner submitted rezoning requests for things like bowling, bumper cars, and an entertainment center.
Right now, the left side of this sports mall holds sport related companies such as cheerleading, wrestling and a gym.
On the right side there are furniture companies.
His vision is to eventually mix sports and retail together that meets all of your needs in one location.
"I believe in five years this is going to be the heart, because this is the exact center of the county. This connects Myrtle Beach, Conway, Socastee and Carolina Forest. So this really should be where the hub of Myrtle Beach should be," Todoroff said.
Currently 60 percent of the building is being used and his goal by January is to rent out the rest of the facility.
The sports mall first started with two tenants when it opened in 2011 and now there are 28.
Three new tenants have been added in the past week.
Now, other businesses are starting to take notice of the complex's frequent activity.
"All those things fall inline with bringing people and giving the place a heart beat. Because the more traffic and more activity It becomes a place you want to be," Todoroff explained.
The owners have the capacity to hold huge events like MMA fights, state amateur boxing matches and even volleyball tournaments. But with the new sports complex in the works behind the Myrtle Beach convention center, the owner here fears that is going to take away his potential business.
Tordoroff said, "Where it hurts us is the extra money from the tournaments we won't get that next year. That will go somewhere else. So that money that we could have used to improve and do other things, that was bonus money, they've taken away the bonus money."
He explains the Grand Stand's push for sports tourism is hurting business in some ways, but benefiting in others.
This Thursday the Horry County Planning Commission will review the sports complex rezoning request to determine if more businesses will be allowed to set up shop here.