CCU campaign features US states to make #TEALnation

CCU features the campaign on all its social media outlets. | Source: CCU
CCU features the campaign on all its social media outlets. | Source: CCU

MYRTLE BEACH, SC (WMBF) - Students, upcoming, current and former, from every state in the US are showing their school spirit for Coastal Carolina University.

The campaign, CCUSA: Fifty States, Fifty Flags kicked off earlier this summer. CCUSA profiles a CCU student with a Chant flag from his or her respective state to help make this country a true #TEALnation, the post explains.

"I had more than 200 emails with half an hour," Brent Reser recalled the eager participation from the students. Reser is the social media and online coordinator for the college.

"By the end of the day, 40-50 states were covered," Reser said.

The CCU Athletic Department had leftover flags, according to Reser. After brainstorming with a marketing director, the campaign was born.

A CCU flag serves as a prop in each picture for the student to showcase his or her state.

Alabama led the campaign on July 1. Each weekday until September 9, a new state will be revealed. Photos from each state will be unveiled alphabetically.

"The student from Hawaii went above and beyond," Reser said. "The 2009 Coastal graduate put in an amazing effort going all over the North Shore community of Haleiwa with the Chant flag to take some really cool images. Enjoy!" the post reads. View underwater pictures with the CCU flag, here.

CCU features the campaign on its social media outlets: Facebook, Twitter and Instagram.

It's part of a big push from CCU to become more engaged and involved with students through social media. Reser commented that as students consider college applications, their first step is to look up colleges they are interested in on social media.

"These students, they're looking at our social media sites, and they're seeing students from all over the country that want to come here," Reser said. "And they think, if they're coming from Washington, "will anyone from Washington ever come to Coastal Carolina"? They are coming. It might give them more incentive to come."

Reser gave one piece of secret information – South Carolina's representative is a local.

That person's photos will be revealed August 21.

Follow the campaign here, to see how the next state will be presented.

Copyright 2014 WMBF News. All rights reserved.