MYRTLE BEACH, SC (WMBF) – A Myrtle Beach car dealership is setting its sights on a specific group of customers with a unique promotion: buy a truck, get a free gun.
The eye-catching sign outside the Addy's Harbor Dodge dealership off Highway 501 has stirred up a commotion. The promotion has been in the works for a while, but organizers put it on hold for several weeks after the rash of shootings over Memorial Day weekend.
"Well you know, it was too soon," said General Sales Manager Matthew Sayers. "We are very community-oriented, we didn't want to cause any stir there, and we also didn't want to bring up the fact that, hey we're giving out guns. That's one of the reasons we're going with only shotguns and rifle, it's really geared towards hunting... not so much just guns in general."
Right now, any customer who buys a new Ram truck will walk away with a voucher for a brand new shotgun or Mossberg 500 rifle. They can then take that voucher to the 707 Gun Shop and redeem their gun after going through a background check and all other safety precautions.
Each gun is worth about $600 dollars. Sayers said the promotion has been very successful and so far, police are their biggest customers. The dealership says it's targeting a specific group of gun and truck owners.
"A lot of the Ram commercials you see they're avid hunters, outdoorsmen," Sayers said. "We even make a Ram with a rifle rack in the box. Hunting's very popular - August kicks off hunting season.
The dealership says so far, no one has had any problems with the promotion. WMBF News reached out to the Matthew Bellamy Project, which focuses on gun safety through education. They said that as long as people getting the guns are learning to use them properly, they see no issue with the gun giveaway.