MYRTLE BEACH, SC (WMBF) –Fireworks aren't the only thing booming in Myrtle Beach; local businesses are seeing sales boom this weekend, as well.
It's a big pay-off for a slow start to summer and a brush with Hurricane Arthur this week.
Tourism Experts expect this to be one of the busiest Independence Day weekends ever.
For a lot of people, it comes down to tradition.
"We've been coming down for years now and it's a good family atmosphere," said Seth Beech. He is amongst thousands hitting the area for some sand time, live music and fireworks.
"This is my first time down here. My grandma owns a place in Holden and we figured the fireworks would be better in South Carolina," said Andy Clifton, visiting the area for IndependenceDay.
Tourism experts at Coastal Carolina University forecast occupancy rates will be above 94 percent this weekend. That number is up from the busy weekend last year.