MYRTLE BEACH, SC (WMBF) - The Fourth is about freedom, fun and family, and it's all being celebrated for the first time at The Market Common.
A live band, beer garden, carnival games and more - all family fun, for you on the Fourth. Family Fourth at the Common kicked off at 4 p.m., and admission is free. The last part of the event will be in Valor Park, with the movie "Field of Dreams" at 9 p.m.
Hurricane Arthur may have rained on our parade yesterday, but it won't stop one from rolling into Family Fourth, at 6 o'clock. Organizers welcome those disappointed about the cancellation of the annual golf cart parade in Garden City.
The goal is to get more people to events so they check out the Market Common, an area that may be not as well known for first-timers to the beach.
"A lot of friends tell us they visit different golf courses, go to Broadway on the Beach or you know, the pier at Ocean Boulevard," visitor Lisa Brown said. "I think we look for family friendly-events, and it's really important to have those in a visiting town, a tourist town."
A lot of stores typically close on holidays, but since the event is taking place, many say they plan to keep their doors open, with the hope you'll walk through.
The doors of Current 27 are open and they'll stay open late, if Market Common is busy. It's not the only business expecting Family Fourth to draw a crowd. Since the event is family-friendly, expectations for King Street Grille are high, especially after seeing the success of Southern Times Square at the Market Common on New Year's Eve.
"It was pandemonium pretty much, it was pretty much one of the best nights we've ever had here," King Street Grille Manager John Thomas said.
Also a record-breaking night for Gordon Biersch. The brewery tapped out the night bringing in about $30,000 dollars.
"That new year's eve event was beyond everyone's expectations, we counted, we estimated five thousand people were here," Market Common General Manager Brooke Doswell said.
With Family Fourth taking place during our busy season, restaurants have high hopes about what they will see.
"Definitely help the business tremendously because even if we're not a part of it get spillover from it, everybody benefits, all the restaurants, we love doing things like this," Thomas said.
The Market Common has no expectations because the Fourth is a holiday many people spend barbecuing or on the beach, but hosting events is a chance to bring growth to the area.
The Market Common says you can expect more events to come. Southern Times Square is on the books for New Year's Eve, and if Family Fourth does well, we can expect to see it again next year.