MYRTLE BEACH, SC (WMBF) – The majority of people who come to visit Myrtle Beach want to park themselves and their families right along Ocean Boulevard, and that's where many people are complaining about having the most problems when it comes to using their cell phones.
Local residents who spoke to WMBF News on Tuesday were reportedly experiencing dropped calls, loss of a connection, and not being able to get online at times.
Sandy Anderson lives near Ocean Boulevard and said she has noticed the loss of coverage is worse on weekends, "because this is a weekend destination."
Anderson said she expects it to get worse when the Fourth of July weekend arrives. She advised people to hold off till later in the day to make a call.
Last week, Myrtle Beach City Council members discussed making service better in the city. They're working to put new rules into place for where cell phone towers can be placed and to allow different wireless companies to share the same tower.
Jeffrey Pusar who lives in Myrtle Beach part time said he feels like the city needs to do something more to fix this problem of service.
"There is no question there needs to be more towers for those on vacation or for those of us here permanently its really not sufficient...especially when you have lots of people here," he said.
Typically, when there is an influx of people in the city, cell phone providers will bring in portable carriers to enhance a signal for their customers. No word yet if specific companies did do that for this week.
City council will discuss cell phone coverage in the city again on Tuesday, July 8.
Representatives did get back to WMBF News concerning their coverage for customers in Myrtle Beach. Leaders reported in advance of this weekend's Fourth of July festivities and crowds in the Myrtle Beach area, AT&T plans to have two mobile COWs, (Cell-On Wheels) one is near the mall and the other located near the Ferris Wheel, which will greatly improve capacity.
A COW is a portable, fully functioning cell site, which will help accommodate expected increased wireless network demands from high concentrations of smartphone users. The COWs will add capacity to the area around the beach, and the extra capacity will also bolster voice and mobile internet performance for attendees.