COLUMBIA, SC (WMBF) - The South Carolina Department of Parks, Recreation & Tourism launched a new version of its tourism website. The new launch allows visitors to build his or her vacation using filters and incorporates social media for users to share their experiences in the Palmetto state.
The launch follows a consumer demand for more intuitive online experiences, according to a news release issued by the department.
"The website is our primary means of engaging with the consumer. Their expectations for quicker searches and precise, more relevant information have grown exponentially," said Duane Parrish, SCPRT Director.
It opens with captivating video of South Carolina tourism attractions, and choices to either plan a trip immediately, or browse for inspiration.
Destinations are categorized by tourism regions, attractions, events, accommodations, among others, making the site useful for visitors and locals.
"For international visitors, the website offers dedicated content pages for travelers from the United Kingdom, Canada, Germany, Spain, Italy, France and Brazil. The site also incorporates Google Translate, which can translate the contents of the website into up to 80 different languages," as stated in the news release.
Icons like YouTube, Twitter, Facebook and Pinterest are hinged at the top of the page, for users to link directly to SCPRT social media accounts.
The site was designed by BFG Communications in Bluffton, SCPRT's advertising and marketing agency of record.