Pelicans change 'Un-flocking-believable' slogan after feedback - WMBFNews.com, Myrtle Beach/Florence SC, Weather

Pelicans Baseball changes 'Un-flocking-believable' slogan after fan feedback

MYRTLE BEACH, SC (WMBF) - The Pelicans Baseball Team is a major attraction in Myrtle Beach. The season is just getting started, but the team is already flying into problems. Their new marketing campaign is not getting the feedback they were expecting.

The slogan is "Pelicans Baseball: Un-flocking-believable!" Some feel that it is too close to the swear word for children to see.

The General Manager, Andy Milovich explains: "We were aware there was some potential people may interpret it negatively, but we didn't anticipate anything overly negative. Our intentions were to really represent the pelicans and this unbelievable stadium experience."

Others were not offended by the slogan and appreciated the pun.

"I think it's pretty cool, it's pretty catchy," says Steven Chase Phillips. "I mean you're not saying nothing bad."

Some say children are smarter than most people think though, and they can pick up on the wording.

"When in doubt don't - so if it is proven to be offensive, I would just let it go rather than offending the community," says Joy Brown.

Milovich could not agree more, which is why he says it was an easy decision to change the slogan, despite the cost.

"We're the Grand Strand's team, and if it makes sense to change it, lets change it and invest the money," Milovich says.

Brown was pleasantly surprised to find out the Pelicans were changing it so soon.

"I have to commend them to care about the community that much and to go through the trouble to undo something," Brown adds.

Milovich says they have already abandoned the slogan and ordered new merchandise. He also wants to move forward with other catchy slogans.

He says they are trying "things like 'Amaze-wings,' 'Bird-tastic' - different things that tie into the Pelicans and what the Pelicans experience is known for."

Milovich says the digital billboards have already been changed, and the printed billboard will be gone by next week, adding that everything should be flushed out within the next couple of weeks.

Copyright 2014 WMBF News. All rights reserved.

  • Local NewsLocalMore>>

  • Surfside pharmacist expands business to incorporate ice cream parlor

    Surfside pharmacist expands business to incorporate ice cream parlor

    Sunday, July 15 2018 7:23 PM EDT2018-07-15 23:23:26 GMT
    The ice cream parlor was always a dream of Bundrick and will be open until 11PM (Source: WMBF News)The ice cream parlor was always a dream of Bundrick and will be open until 11PM (Source: WMBF News)

    SURFSIDE BEACH, SC (WMBF) -- A dream has become a reality for one Surfside Beach business owner who has expanded his pharmacy into an ice cream parlor, and what better way to celebrate than on National Ice Cream Day. Daniel Bundrick is the owner of the Surfside Beach Pharmacy, now when you think about a pharmacy you probably don’t associate it with ice cream, but back in the day pharmacies did far more than just fill prescriptions and that’s exactly why Bundrick opened Th...

    More >>

    SURFSIDE BEACH, SC (WMBF) -- A dream has become a reality for one Surfside Beach business owner who has expanded his pharmacy into an ice cream parlor, and what better way to celebrate than on National Ice Cream Day. Daniel Bundrick is the owner of the Surfside Beach Pharmacy, now when you think about a pharmacy you probably don’t associate it with ice cream, but back in the day pharmacies did far more than just fill prescriptions and that’s exactly why Bundrick opened Th...

    More >>
  • Police: Woman shot at, punched ex-boyfriend in Walmart parking lot

    Police: Woman shot at, punched ex-boyfriend in Walmart parking lot

    Sunday, July 15 2018 2:04 PM EDT2018-07-15 18:04:53 GMT
    Source: PixabaySource: Pixabay
    Source: PixabaySource: Pixabay
    NORTH MYRTLE BEACH, SC (WMBF) - Warrants could be issued as early as Sunday after a Myrtle Beach woman allegedly shot at her ex-boyfriend  and his new girlfriend in the parking lot of Walmart on Highway 17. North Myrtle Beach spokesman Pat Dowling says the incident happened in the parking lot around 1:20 a.m.. According to authorities the female suspect followed her ex-boyfriend to the Walmart before confronting him and punching him several times in the face. Dowling ...More >>
    NORTH MYRTLE BEACH, SC (WMBF) - Warrants could be issued as early as Sunday after a Myrtle Beach woman allegedly shot at her ex-boyfriend  and his new girlfriend in the parking lot of Walmart on Highway 17. North Myrtle Beach spokesman Pat Dowling says the incident happened in the parking lot around 1:20 a.m.. According to authorities the female suspect followed her ex-boyfriend to the Walmart before confronting him and punching him several times in the face. Dowling ...More >>
  • One killed, one hurt after dumpster falls on workers at Campbell's factory in Maxton

    One killed, one hurt after dumpster falls on workers at Campbell's factory in Maxton

    Sunday, July 15 2018 1:39 PM EDT2018-07-15 17:39:28 GMT
    (Source: Raycom Media)(Source: Raycom Media)
    (Source: Raycom Media)(Source: Raycom Media)
    ROBESON COUNTY, NC (WMBF) - One man is dead and another seriously injured after an incident at the Campbell's Soup factory in Maxton Sunday morning. According to Sheriff Kenneth Sealey deputies responded to a 911 call around 11 a.m. Authorities believe the workers were attempting to move a dumpster using a forklift when it shifted, falling on two people.  The status of the seriously injured man is unknown at this time.  Sealey says the incident is still under investi...More >>
    ROBESON COUNTY, NC (WMBF) - One man is dead and another seriously injured after an incident at the Campbell's Soup factory in Maxton Sunday morning. According to Sheriff Kenneth Sealey deputies responded to a 911 call around 11 a.m. Authorities believe the workers were attempting to move a dumpster using a forklift when it shifted, falling on two people.  The status of the seriously injured man is unknown at this time.  Sealey says the incident is still under investi...More >>
Powered by Frankly