MYRTLE BEACH, SC (WMBF) - Driving through downtown Myrtle Beach, one would never know they were in the midst of a city-wide, 72-hour sidewalk sale, Myrtle Beach Shopping Week, because none of the businesses appear to be participating.
Even in The Market Common, few stores took advantage of the bi-yearly ordinance that allows them to draw in crowds by selling outside.
It's not until you ask the businesses why they aren't participating that it makes sense. The most common answer: 'I didn't know about it'.
"It's brand new," says city spokesman Mark Kruea. "It's going to take a little while for the word to get out to everybody. This was the first full year, and again, this is an already busy weekend where people have other things going on in their minds. So, next year they'll have an opportunity to really take advantage of shopping days."
"Maybe next year as they look at when to pick the shopping days, they will realize that maybe we will pick a weekend that isn't quite busy already," Kruea says, "so that we can start a new tradition, start a new shopping destination for Myrtle Beach."