Big changes in store at Broadway at the Beach

MYRTLE BEACH, SC (WMBF) - This summer you're going to see new stores, rides and a restaurant added to one of the Grand Strand's most popular attractions, Broadway at the Beach.

Rooster Bar and Grill, specializes in chicken-based dishes, and will open in Celebrity Square just in time for tourists.

Coastal Carolina Winery also plans to open in June.  It's owned and operated by natives to the Carolinas, who say you'll be able to taste wine and watch them bottle it, on location.  Co-owner, Gary Taylor, says the store will also sell many other products, including dips and sauces, made with Coastal Carolina wine.

Four new stores include, Vividelle, a women's clothing store, which recently opened its doors. Designer sunglasses; Kryptonite Character Store; and So Unique, an embroidery shop are also going to be added for the summer season, along with four new rides.

These places should be up and running by the summer and construction shouldn't impact foot traffic through Broadway, so you won't see any disruptions.

More than 14 million people visit Broadway at the Beach each year, and the goal in adding more businesses is to boost those numbers.

During the off season, business can be tough, so WMBF News spoke to stores at Broadway at the Beach - both new and old - to see how they're able to survive - even when they're short on customers.

Coastal Carolina Winery co-owner says he can't think of a better place to start a business than Broadway at the Beach and he hopes it will be the first of many locations across the Carolinas.

One business that already follows that pattern is Bijuju, a women's jewelry store.  With seven locations, five in Myrtle Beach, the business says it wouldn't survive with just a location at Broadway.

The owner told WMBF News, business booms during the summer months, but he relies on stores in locations like Tanger and the Market Common during the off season.

"In winter seasons, it's always off for everyone, but I think in the summer when things pick up they really do well because people love to come to Myrtle Beach and they love to go to Broadway when they're from different places but when you're from here, it's a different experience," says local Victoria White.

When WMBF News asked a spokesperson with Burroughs and Chapin, how many businesses have closed their doors at this location, the company would not provide a number, instead the company says it prefers to focus on the new and coming changes.

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