CCU class conducts market research into Extreme Surf Park - WMBFNews.com, Myrtle Beach/Florence SC, Weather

CCU class conducts market research into Extreme Surf Park

CONWAY, SC (WMBF) – Imagine being able to surf all year-round with perfect waves. That could be the reality with an extreme surf park here on the Grand Strand, but right now the project is just in the study stages.

Investors recently approached Monica Fine Ph.D, an Assistant Professor with Coastal Carolina University for Marketing and Resort Tourism to conduct marketing research.

One of her students assisting in the research, Taylor Richard, gives more insight into what the proposed park would look like.

"In the middle, there would be the wave park, which would be the size of three football fields. It would have four waves going around….actually rotating like the ocean," Richard explained.

The wave pool would be unlike any other in the United States because it would simulate the natural waves of the ocean, a selling point for many surfers in the area.

Mark Allison, with the Surf City Surf Shop in Myrtle Beach, has caught many waves on a simulated wave pool.

"It was a mechanical wave, so it broke in the same place every time. They could change where it broke, on the left, the right, or the middle. But nothing is like the ocean, it's different every time, which is what makes it challenging, and so much fun," Allison said.

However, this proposed park would have a new technology that could revolutionize the surfing industry here on the Grand Strand. Richard compares it to the introduction of a chair-lift to the skiing industry.

"The idea is if you introduce a new technology that makes something like surfing or skiing easier with better access then you can build an entire industry on that," he said.

Specific details of the proposed park, such as location and the investors, are still being withheld. Richard says the wave pool would only be one part of the park.

"There would be a shopping and dining promenade, a skate park and area for wake-boarding, a health center and spa," he said, adding "even if people didn't want to surf, it would be a place to have dinner near the wave pool and be entertained. They may even think ‘Hey, I want to try that.'"

The study going on right now is to gauge public interest so the class can compile their findings. You can participate by clicking the following link:

Extreme Surf Park Survey

The ultimate goal is to get Myrtle Beach on the map for surfing competitions, bringing in big names like Billabong to host events here on the Grand Strand.

Copyright 2014 WMBF News. All rights reserved.

  • Local NewsLocalMore>>

  • Breaking

    Suspect arrested in murder of 85-year-old Lumberton man

    Suspect arrested in murder of 85-year-old Lumberton man

    Saturday, July 21 2018 4:41 PM EDT2018-07-21 20:41:25 GMT
    Source: Robeson County Sheriff's OfficeSource: Robeson County Sheriff's Office

    LUMBERTON, NC (WMBF) - A suspect is behind bars Saturday, charged with murder in connection to the death of 85-year-old Rufus Revels of Lumberton County. William James Moore, 44, has been charged with first degree murder and robbery. Revels was found dead in his home earlier this month after Lumberton Police responded to a 9-1-1 call.  According to police Revels was beaten to death.  RELATED STORY:  'I'm stunned, hurt, upset:' 85-year-old Lumberton ...

    More >>

    LUMBERTON, NC (WMBF) - A suspect is behind bars Saturday, charged with murder in connection to the death of 85-year-old Rufus Revels of Lumberton County. William James Moore, 44, has been charged with first degree murder and robbery. Revels was found dead in his home earlier this month after Lumberton Police responded to a 9-1-1 call.  According to police Revels was beaten to death.  RELATED STORY:  'I'm stunned, hurt, upset:' 85-year-old Lumberton ...

    More >>
  • City of Florence recognized for economic development progress

    City of Florence recognized for economic development progress

    Saturday, July 21 2018 12:49 PM EDT2018-07-21 16:49:54 GMT
    Source: City of FlorenceSource: City of Florence
    Source: City of FlorenceSource: City of Florence
    FLORENCE, SC (WMBF) - The City of Florence recieved state-wide recognition Saturday at an annual meeting between local South Carolina governments and officials.  In addition to the annual awards reception, the Municipal Association of South Carolina (MASC) provides a forum for sharing public service ideas throughout the state. The 2018 Joseph P. Riley, Jr. Award for Economic Development is the City of Florence's sixth straight MASC award.  "I'm happy to work with a ci...More >>
    FLORENCE, SC (WMBF) - The City of Florence recieved state-wide recognition Saturday at an annual meeting between local South Carolina governments and officials.  In addition to the annual awards reception, the Municipal Association of South Carolina (MASC) provides a forum for sharing public service ideas throughout the state. The 2018 Joseph P. Riley, Jr. Award for Economic Development is the City of Florence's sixth straight MASC award.  "I'm happy to work with a ci...More >>
  • Woman captures 'snowflakes' in July off Myrtle Beach balcony

    Woman captures 'snowflakes' in July off Myrtle Beach balcony

    Saturday, July 21 2018 12:28 PM EDT2018-07-21 16:28:56 GMT
    Source: Sheryl Campbell HughesSource: Sheryl Campbell Hughes

    MYRTLE BEACH, SC (WMBF) - A woman posted a video to Facebook Friday that has some checking their calendars. The video posted by Sheryl Hughes shows large drops of precipitation falling on an overcast day in Myrtle Beach. "I have never seen it snow at the beach...in July," said Hughes in the video, which has now been seen over 870,000 times. Some baffled by the marvel of mother nature rushed to the comment section to dispel the claim of snow showers.  Though areas arou...

    More >>

    MYRTLE BEACH, SC (WMBF) - A woman posted a video to Facebook Friday that has some checking their calendars. The video posted by Sheryl Hughes shows large drops of precipitation falling on an overcast day in Myrtle Beach. "I have never seen it snow at the beach...in July," said Hughes in the video, which has now been seen over 870,000 times. Some baffled by the marvel of mother nature rushed to the comment section to dispel the claim of snow showers.  Though areas arou...

    More >>
Powered by Frankly